![]() Having closely influenced the blog’s technological design, these practices include: experimenting with online self-presentation and self-expression, engaging in asynchronous textual conversations, exploring multimedia-based self-publishing, and extending social networks and desires for sociability onto the spaces of the life-world opened up by the virtualized, digitized, flexible, and accessible technologies of the blog.Ībstract: This paper uses Social Network Analysis indexes to study Greek political blogs. Part 3 uses a social interactional perspective to reassess some of the most salient blogging practices addressed in the literature to date. After presenting a brief history of the “blogosphere” and key debates concerning its social and political significance in Part 1 of the article, Part 2 maps out how the possibilities of a micropolitics of the blog first occurs in the very acts of bloggers “creatively appropriating” and collaboratively co-inventing the key structural aspects of blogging technologies. In order to understand this two-foldedness, this article draws out a social constructivist and social interactional theory of the blog and the sociality that it mediates-“the bloggy way of doing things”-and explores the ways that bloggers are immanently (re)inventing blogging technologies via their very social and self-presentational practices. Blogs are, like all communication technologies, two-folded: The evolution of blogs into elegant and easy-to-use and -administer sites for self-publishing and network-building has been guided as much by the technologies that undergird them as it has by the life-world needs, desires, meanings, and social practices that bloggers mediate through them. ![]()
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